DO YOU MAKE YOUR OWN PRODUCTS? No. All our products start with emu oil, refined by EPMI, one of the four
recognized refineries in the U. S. EPMI meets/exceeds standards set by the AEA and the AOCS (American Oil
Chemists Society). Then the oil is shipped to one of the FDA inspected labs we use. We sit down with a chemist and
present an idea. He or she then works up several samples, and we choose or suggest changes. Finally, a product
meets our approval. Then we choose a container and size, a label and text. It may take as long as a year to develop a
product! The entire Au Natural line is made in Omaha. Being Nebraskans, we always start with the local plant, and
give them "first right of refusal." If they don't have the certification (oil) or capability (gelcaps) - or don't have previous
experience with a particular product, we move on to another FDA-certified lab in Oklahoma. Of all our products, only
the basic soap is hand-made by another breeder. Everything else is USDA or FDA inspected, every inch of the way.
YOU MAKE A BIG DEAL OF "NATURAL" - WHAT DOES THAT MEAN? Not man-made. Every product we carry
starts with a natural product - emu oil. Some have several - Rough Hands also has lanolin, a sheep product, and
beeswax, obviously from bees. New products in development now will have other animal products. Are these products
all-natural? Of course not. I don't think you would want them if they were. Think back 50 to 100 years - when things
had to be all-natural. The shelf life was minimal. The shaman or herbalist concocted something and put it directly on
you. Now that's fresh - but do we want to go back there? Personally, I want a stable product - that has a shelf life of
one to five years. On the other hand, we select our stabilizers carefully. For example, emu oil is stabilized with
vitamin E.